We cultivate insights to accelerate your growth

About Us

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We are accomplished insights leaders who have accelerated growth across diverse industries.

We support clients looking to catalyze customer-centric growth.

We cultivate growth initiatives built on customer, market and organizational insights.

We collaborate to deliver results by harnessing internal expertise, developing buy-in and partnering on action plans to deliver sustainable growth initiatives.

Our Approach

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Tailored & Collaborative

We focus on your unique challenges and growth aspirations.

We work alongside your teams to harness and develop your internal capabilities.

Data-Driven

We inform decisions with 360º analysis, contextual understanding and rigorous accountability.

We embed experimentation to accelerate learnings and reduce risk.

Integrity & Alignment

We prioritize transparency, integrity and trust at every step.

We build growth in alignment with your objectives, not selling you another engagement, contractor or software license.

Our Services

Market & Customer Research

We harness surveys, interviews, behavioral and syndicated data to explain your customers’ needs, behaviors and decision drivers. We determine how customers see your brands and products relative to competitors and use 360º insights to guide your decisions.

Insights Reporting

We create engaging dashboards, executive summaries and visual storytelling to contextualize performance metrics to drive better decisions. We emphasize clarity, relevance, and narrative flow to turn data into insight. Stakeholders get the right level of detail, whether at a glance or in a deep dive.

Predictive Analytics & Modeling

We harness your first party data, machine learning and statistical models to forecast demand, customer lifetime value, and churn risk. We tailor algorithms to your unique opportunities, ensuring predictive power drives incremental value. We translate complex models into decision-ready insights that drive growth.

Experimental Design & Analysis

We design rigorous A/B tests, multivariate experiments, and incrementality studies that isolate true impact. We ensure statistical validity with robust sampling, hypothesis frameworks, and controls. Our analyses cut through noise to surface clear, data-driven recommendations.

Implementation Support

We partner with your team to integrate analytics solutions into daily workflows. Through hands-on training, documentation, and technical coaching, we ensure smooth adoption. Our focus is on embedding new capabilities that deliver measurable ROI.

Change Management

We guide organizational transformation toward data fluency and an analytics and insights focused culture. We craft communication plans, stakeholder engagement strategies, and performance tracking. By championing continuous improvement, we secure lasting change and accountability.

Our Team

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  • Founder

    With 15+ years leading brand strategy, marketing effectiveness, and customer experience for global brands, Russell blends strategic vision with data‑driven precision to deliver measurable growth. As IGI’s Founder, he provides fractional C‑suite expertise, uniting brand building, media optimization, and performance analytics to accelerate revenue.

    Previously, as VP of Marketing Effectiveness at IHG Hotels & Resorts, he built a global performance team spanning 19 brands and 100+ countries—driving $220M in annual incremental revenue and boosting brand awareness by seven points. At Delta Air Lines, he launched and scaled a 75‑member insights team, delivering $100M+ in customer‑experience ROI and raising NPS by 20+ points. Earlier, at AT&T, he optimized a $1B+ media budget and pioneered predictive analytics to strengthen customer engagement.

    A Duke MBA and University of Colorado engineer, Russell delivers market‑shaping impact at the intersection of insight, creativity, and performance.

  • Partner

    With 15+ years leading global research teams and shaping strategies for some of the world’s most recognized brands, Catherine is known for her innovative research techniques and ability to connect the dots across data, foresight, and analytics to inspire innovation, transform customer experiences and drive sustainable growth

    As Head of Guest insights at IHG Hotels & Resorts, her leadership drove brand revitalizations, increased guest acquisition and delivered measurable improvements in franchisee economics

    Previously, Catherine held leadership roles at Delta Air Lines, where her insights guided strategies that doubled the airline’s NPS, grew revenue premium by 50% and directly influenced the creation of Delta’s award-winning app, website, and loyalty program. Catherine also led insights at LG Electronics and Ford Motor Company delivering award winning products and go-to-market strategies.

    A University of South Carolina (MIBS) MBA and University of Georgia alum, Catherine delivers a passion for fully understanding your customers, what they care about and how to delight them with the best products and services that create sustainable revenue growth and competitive advantage

  • Partner

    With deep expertise in analytics, segmentation, strategy and CX optimization, Anthony bridges the gap between data science and business priorities. By translating complex insights into compelling narratives, Anthony catalyzes decisive actions that resonate from the boardroom to the front line. Known for his collaborative leadership and inclusive approach, Anthony orchestrates cross-functional teams and cultivates cultures of experimentation and excellence.

    At Delta Air Lines, Anthony pioneered the application of data science and AI to deliver customized passenger and employee experiences. He spearheaded initiatives that enhanced customer engagement through segmentation and personalized marketing, generating over $250M in CX-driven ROI and raising NPS 20+ points. As Head of Performance Analytics at IHG Hotels & Resorts, Anthony drove global analytics strategy and execution for IHG’s OneRewards Loyalty program, 20 brands, Marketing and CX functions. He introduced Agile Analytics to IHG driving a 30% reduction in development time expediting executive decisions. Anthony spearheaded designing the Member Profiling Tool for 145M members and launching the Brand Performance Suite—self-service tools which enable executives to quickly identify key performance drivers and next-best actions. He also directed analytics teams at The Home Depot and Comcast, delivering insights across retail and telecommunications.

    Anthony earned his MBA from Emory University and holds degrees in Marketing and Accounting from Miami University. His unique blend of creative, analytical, business and leadership skills enables him to consistently deliver implementable insights with proven results.